A teaser trailer is used to advertise an upcoming film, they can show clips of the film and build excitement and mystery around the film. For a highly anticipated film the teaser trailer may not show much or reveal much about the main character but the teaser lets the audience know the film is coming and it will build up a buzz.
Trailer 1
I used this trailer in my earlier analysis and it does parallel what I aspire to create.
I like this trailer because although it shows people that it will be a zombie film their is a lot of mystery around what the zombies will look like because their are no clear shots of them. I think their is a lot of wonder around the trailer and I think the atmosphere is just right, it's something I will try and recreate when I make my teaser trailer.
Trailer 2
This is another teaser trailer but it is not the direction I want to go in.
I'm not going to use this trailer because I believe it reveals to much about the film. I do like the first part of the trailer and if I was to edit it myself then I would end it at 0:49. Dawn of the Dead is a classic horror film and I think it would have created more excitement if they didn't include most of the action in the film at the end of it. This is why I want more teaser trailer to be more like 28 days later.
Conventions
From watching these teaser trailers and other films of a similar genre I have noticed similarities in the zombie horror genre. Survival seems to be a common factor in the zombie genre with usually a somebody trying to survive on their own (I am Legend) or with a group (28 Days later). Jump scares are also frequently used to keep the audience on edge and alert, never allowing them to relax even when they think they're safe.
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